In the flooring industry, success is rarely down to products alone. The real differentiator is people.
A fitter going the extra mile in a customer's home
A store team who can turn browsers into loyal clients
The Overlooked Opportunity
And yet, too many flooring companies overlook one of the most powerful tools for growth: coaching. Done well, coaching does not just improve skills, it builds confidence, resilience and motivation.
In short, it turns a workforce into a winning team.
Why Ongoing Development is Non Negotiable
Not so long ago, flooring was seen as a job for life. Fitters and sales staff would stay with one company for decades. But today's workforce is different. People move on more quickly, and the best talent is always in demand.
This makes continuous development essential. By investing in people, whether they are apprentices, seasoned fitters or store managers, you give them:
- The confidence to make decisions in the moment
- The skills to adapt when markets shift
- The feeling that they matter, and that their future is worth investing in
And when people feel valued, they do not just stay. They perform.
Coaching: More Than Training
Training shows people what to do. Coaching shows them how to think.
A great coach helps employees find their own solutions, own their actions and take pride in results. That is a game changer in flooring, where fitters and sales teams face unique challenges every day.
When people are coached to think for themselves, you create:
- Teams who are faster to embrace change
- Individuals who feel empowered rather than directed
- A culture where ideas and initiative thrive
Using Simple Coaching Models
Many managers hesitate because coaching feels vague. That is where models like GROW come in:
The GROW Model
This simple structure turns a chat into a coaching conversation, one that leaves the employee motivated and accountable.
Best Practice in Flooring Businesses
Here is how coaching can come alive on the shop floor or out in the field:
Buddying
Pair new staff with experienced colleagues so learning is fast and practical
Regular One to Ones
Not tick box reviews, but meaningful conversations that stretch and support
Strength Based Coaching
Help each person focus on what they do best, then build from there
Idea Sharing
Create forums for teams to bring forward suggestions, some of the best innovations come from the front line
The Impact You Can Expect
Companies that embrace coaching see measurable results:
- Stronger sales and higher conversion rates
- Lower staff turnover and better retention of skilled fitters
- Smoother operations and fewer mistakes
- Customers who notice the difference and return because of it
💡 Key Insight
In a competitive market, these gains are not just nice to have. They are what keep you ahead.
Recommended Reading
If you would like to explore the power of coaching further, here are three excellent books:
📚 Recommended Reading
Coaching for Performance by Sir John Whitmore
The definitive guide to the GROW model
The Coaching Habit by Michael Bungay Stanier
Practical and easy to use coaching questions for busy leaders
Drive by Daniel H Pink
A fascinating look at what really motivates people to perform at their best
Unlock Coaching in Your Business
At MC Growth Consultancy, we specialise in helping flooring businesses turn people into their biggest asset. With decades of hands on experience across retail, operations and fitting, we understand the unique challenges you face and how to overcome them.
Through practical coaching, leadership development and tailored sales performance programmes, we help your team become more confident, adaptable and commercially effective.
If you would like to explore how coaching can transform your results, let us start the conversation today.
Ready to Transform Your Team?
Contact MC Growth Consultancy to discover how coaching can unlock your team's potential